Associate Professor of Organisational Behaviour
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The counterintuitive way to be more persuasive
TED Talks Podcast
17. January 2021.
The Dilution Effect
16. January 2021.
Dilution Effect: Pharmaceutical Drugs, Advertising and Arguments
Squeezing the Orange Podcast
13. May 2020.
How to win an argument
Something you should know podcast
15. December 2019.
Fear of the unknown
London Business School Review
01. November 2017.
Page 1 of 1, showing 5 article(s) out of 5 total
Wang, C. S., Deng, Y., Wang, L., Sivanathan, N., Kim, Y. C., & Aime, F.
Culture and patterns of reciprocity: The role of exchange type, regulatory ...
Reciprocity, Social exchange, Culture, Regulatory focus, Emotions, Escalation of commitment
Kakkar, H., Sivanathan, N., & Gobel, M.
Falling from grace: Downfall of high-status actors cloaked with dominance o...
Dominance, Prestige, Transgression, Status
Kakkar, H., Sivanathan, N., & Pettit, N.
The impact of dynamic status changes within competitive rank ordered hierar...
Status, social rank, Psychological momentum, Threat, Competition
Sivanathan, N., & Kakkar, H.
The unintended consequences of argument dilution in direct-to-consumer drug...
Argument Dilution, DTC Ads, Judgements, Influence
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